![]() For instance, the bold typeface used in the Wild Style logo works well with the heavy horseshoe icon but might look out of place in a more luxurious or retro logo. Your icon and font should also share a similar or complementary style. Does one overwhelm the other? Balancing different weights can be challenging. Think about the visual weight of the icon you select and how that balances with your text. For this style of logo, it is essential to find a font that feels on-brand and identify an icon or illustration that speaks to your business.
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